Theory and Methods: Action Theories
Action Theories
Weber: Argued that there was a need for both structural and action
theories, his study inspired the development of action theories.
Symbolic Interactionism
Mead: Believed that each individual interacts with others through
symbols. However, each symbol can mean something different to each individual
as well as being dependant on the time and context of the situation. Mead
argues that individuals do not act based on instinct, but based on social
audience instead.
Goffman: 'Dramaturgical Approach'. Argues that life is like a
theoretical performance in which people are the social actors who are moving
between being upstage and backstage. He argues that when people are backstage
with no social audience they are their true selves but once upstage with a
social audience they become their social selves. People are completely
manipulated by their social audience.
Blumer: Argues that social audience is learnt through childhood, that
children don't understand what things mean they just know what to do to gain a
positive reaction. This suggests that individuals are not puppets of the
system.
Labelling Theory
Cooley: Argues that labelling has an impact on our 'self-concept'. Due
to things such as the 'self-fulfilling prophecy' and 'master status' occur.
Rosenthal and Jacobson: Created a false IQ test for children, they chose
the top 20% at random. Teachers labelled this selection of students as
'spurters' and as a result of this positive label these students excelled
quicker than their classmates. This proves that the self-fulfilling prophecy
exists.
Phenomenology
Schutz: Believed that individuals interact through symbols but not based
on the social audience but they construct meanings in their mind using 'common
sense knowledge', meaning they think of their past experiences and what symbols
have worked well in the past, they make an assumption of that correct way of
doing things as individuals have shared meanings of symbols but you can never
be 100% certain people will interpret them correctly.
Ethnomethodology
Garfinkel: Argues that when trying to make a choice of symbol people do
two things, they assess the evidence of the situation and use their common
sense knowledge to create an assumption. He believes that social order is
people understanding the interactions. He argues that social order is difficult
to achieve as not everyone understand every symbol (indexicality). He argues
that people will try to infer the meaning behind a symbol (reflexivity).
Structuration Theory
Giddens: Argues that both structure and agency are needed to have a full
view of society.
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